3rd edition

sponsorship

Proposal

Prepared for

POTENTIAL SPONSORS

https://mangacomiccon.vn

Proposal Issued :

14/6/2024

Proposal Valid to :

+84-977-011-116

toanpham@vietfest.vn

30/8/2024

Content

Introduction

what we offer

Why Sponsor MCCV 2024?

Target Audience

IMC Plan

BOOTH QUotation

foor plan layout

2

Introduction

Manga Comic Con Vietnam (MCCV) 2024 is the premier event for manga, anime, and pop culture enthusiasts in Vietnam. With an expected attendance of over 50,000 young, vibrant individuals aged 12 to 35, MCCV 2024 offers a unique platform for brands to engage with a highly targeted and engaged audience.

3

About us

Manga Comic Con Vietnam - MCCV

Manga Comic Con Vietnam (MCCV) is the largest and most anticipated event dedicated to manga, anime, and pop culture in Vietnam. Established to bring together enthusiasts from all over the country, MCCV has quickly grown into a premier convention that celebrates the vibrant and diverse world of Japanese pop culture. Our mission is to create an immersive and engaging experience for fans of all ages, fostering a sense of community and shared passion.

Our Mission

• Celebrate Pop Culture: Provide a platform for fans to celebrate their love for manga, anime, gaming, and more.
  
• Foster Community: Build a welcoming and inclusive community where fans can connect, share, and grow together.
  
• Showcase Creativity: Highlight the creativity and talent of artists, cosplayers, and content creators.
  
• Inspire Enthusiasm: Inspire and engage the next generation of fans and creators through exciting and interactive experiences.
  

4

what we offer

Diverse Programming

Panels and Workshops

Educational and entertaining panels and workshops hosted by industry experts, creators, and influencers.

Guest Appearances

Meet and greets with popular manga artists, anime voice actors, and celebrities from the pop culture world.

Cosplay Competitions

Thrilling cosplay competitions showcasing the creativity and craftsmanship of participants.

Exhibitor and Vendor Hall

A bustling marketplace featuring a wide array of merchandise from local and international vendors, including manga, anime figures, collectibles, apparel, and more.

Interactive Experiences

Gaming Zone

Dedicated areas for console and mobile gaming, esports tournaments, and free play.

Art Exhibits

Galleries displaying fan art and professional works celebrating the world of manga and anime.

Workshops

Hands-on workshops covering various topics such as drawing, animation, and cosplay crafting.

Community Engagement

Fan Meetups

Organized meetups for fans of specific series or genres to connect and share their passions.

Charity Events

Initiatives to give back to the community, including charity auctions and fundraising activities.

5

our fans

Why Sponsor

MCCV 2024?

Community Engagement

MCCV 2024 attracts a vibrant and dynamic audience of over 50,000 attendees, primarily aged 12 to 35. This demographic is highly engaged, tech-savvy, and passionate about manga, anime, gaming, and pop culture. By sponsoring MCCV 2024, your brand will have the opportunity to connect with this influential and trendsetting audience, ensuring your products and services are seen by those who are most likely to engage with them.

Engage Directly with Potential Customers

Increase Brand Visibility and Awareness

As a sponsor, your brand will be prominently featured across a wide range of promotional materials, including event banners, posters, the official website, and social media channels. This extensive exposure will not only increase your brand’s visibility but also enhance its reputation within the community. The event’s marketing campaign, combined with media coverage, will further amplify your brand’s presence, reaching millions of potential customers.

As a sponsor, your brand will be prominently featured across a wide range of promotional materials, including event banners, posters, the official website, and social media channels. This extensive exposure will not only increase your brand’s visibility but also enhance its reputation within the community. The event’s marketing campaign, combined with media coverage, will further amplify your brand’s presence, reaching millions of potential customers.

Showcase New Products and Innovations

Leverage Influencer and Media Partnerships

The event attracts top influencers and media personalities in the anime, manga, and gaming communities. As a sponsor, you will have the opportunity to collaborate with these influencers, leveraging their reach and credibility to promote your brand. This can result in increased social media engagement, broader brand awareness, and a positive association with key figures in the industry.

MCCV 2024 is the perfect venue to launch new products or showcase innovations. With a captive audience of enthusiasts eager to discover the latest trends and products, your brand can create significant buzz and excitement around new offerings. Interactive demonstrations, hands-on experiences, and exclusive previews can drive interest and conversions.

Support and Grow the Community

By sponsoring MCCV 2024, your brand will be seen as a supporter of the anime, manga, and gaming communities. This positive association can enhance your brand’s image and credibility within the community. Supporting such a beloved event not only helps grow the community but also fosters goodwill and long-term loyalty among attendees.

Achieve High ROI and Marketing Efficiency

Sponsoring MCCV 2024 is a cost-effective way to achieve a high return on investment. The focused and passionate audience, combined with extensive brand exposure and direct engagement opportunities, ensures that your marketing efforts are both efficient and effective. By targeting a niche but influential demographic, you can maximize the impact of your marketing spend.

Why Sponsor

MCCV 2024?

Target Audience

Demographic Profile

age

The primary age group of attendees is between 12 and 35 years old. This demographic includes

• Teenagers (12-17 years old): 25%
  
• Young Adults (18-24 years old): 45%
  
• Adults (25-35 years old): 30%
  

Gender

The gender distribution is relatively balanced, with a slight male skew.

• Male: 55%
  
• Female: 45%
  

Education

High school students, university students, and young professionals constitute the majority of the audience, reflecting a well-educated demographic.

Location

The majority of attendees are from urban areas, with a significant concentration in Ho Chi Minh City and surrounding regions.

Psychographic Profile

Interests

Manga and Anime

The core interest driving attendance, with a passion for both classic and contemporary works.

Gaming

High engagement with video games, both console and mobile, including esports.

Cosplay

Many attendees are active participants in cosplay, showcasing their dedication to the culture.

Technology

A keen interest in the latest tech gadgets, apps, and digital innovations.

Pop Culture

Broad interest in movies, TV shows, music, and internet culture.

Lifestyle

Social Media Savvy

Heavy users of social media platforms such as Facebook, Instagram, Twitter, and TikTok.

Community-Oriented

Enjoy participating in group activities and events, both online and offline.

Trendsetters

Early adopters of trends and influencers within their peer groups.

10

Behavioral Characteristics

Event Engagement

Frequent Attendees

Many attendees have a history of participating in similar events and conventions, indicating a high level of commitment and enthusiasm.

Active Participants

Engage in various event activities such as panels, workshops, competitions, and meet-and-greet sessions.

Content Creators

A significant portion are content creators themselves, including bloggers, vloggers, and social media influencers.

Spending Habits

Tech and Gadgets

Willing to spend on the latest technology and gaming accessories.

Merchandise

High propensity to purchase event merchandise, including exclusive and limited-edition items.

Entertainment

Regular consumers of entertainment content, both digital and physical (e.g., streaming services, cinema, DVDs).

Brand Preferences

Authenticity

Prefer brands that are authentic and resonate with their interests and values.

Innovation

Attracted to brands that showcase innovation and creativity.

Community Engagement

Appreciate brands that actively engage and support their communities.

MCCV 2024

3rd edition

20- 22/09/2024

2024 activities

line up

takamasa suga

ryota ozawa

Ryota Ozawa is a Japanese actor best known for his role as Captain Marvelous/Gokai Red in the 2011 Super Sentai series Kaizoku Sentai Gokaiger.

With a combined fanbase of superhero and action fans across all forums, he has an estimated over 2 million fans in Vietnam.

VIETNAMESE cosplayer

biya

vietnam & international artists

vtuber

The NIJIGEN Project, or simply NIJIGEN, is a VTuber idol project in Vietnam that brings together charming, interesting, and talented 2.5D style personalities.

Vietnam game

vietnam Cinema

concert

RAYJI - Japan

Artist- Vocalist- Talent

PRETZELLE - THAILAND

PRETZELLE is a rising star Thailand-based girl group with 4 members; Inc, Ice, Aumaim, and its youngest member, Grace. The group has experienced rapid growth in popularity, going from relative obscurity to becoming one of the top T-Pop girl groups in the sub-genre according to Chartmetric rankings in less than one year. Their songs have been played over 85 million times across all platforms, and their popularity shows no signs of slowing down.

Sponsor packages

2,000,000,000 VND

Benefits Plan

Brand Visibility

Top-Tier Logo Placement

• Event Materials: Largest logo placement on all event materials, including banners, posters, brochures, and flyers.
  
• Digital Presence: Prominent logo display on the official MCCV 2024 website homepage, sponsor page, and all online promotional materials.
  
• Social Media: Regular mentions and prominent logo placement in social media posts, including Facebook, Instagram, Twitter, and TikTok.
  
• Event Signage: Top-tier logo placement on all event signage, including entry gates, stages, and backdrops.
  

Prime Booth Location

• Exhibition Space: Premium, high-traffic booth location at the event, ensuring maximum visibility and attendee engagement.
  
• Booth Design: Assistance with booth design and layout to optimize branding and attendee interaction.
  

Press and Media Coverage

• Press Releases: Exclusive mention in all press releases and media communications.
  
• Media Interviews: Opportunities for interviews and features in media coverage before, during, and after the event.
  

Engagement Opportunities

Exclusive Access

VIP Passes

• VIP Passes: 30 VIP passes for staff or special guests, providing access to exclusive areas and events.
  
• VIP Lounge Access: Exclusive access to the VIP lounge for networking and relaxation.
  

Exclusive Meet-and-Greet Sessions

• Special Events: Invitations to exclusive meet-and-greet sessions with celebrities, influencers, and industry leaders.
  
• Networking Opportunities: Opportunities to network with key figures and decision-makers in the industry.
  

Digital Exposure

Keynote Panel or Workshop

• Exclusive Session: Opportunity to host a keynote panel or workshop on a topic related to the sponsor’s industry, products, or services.
  
• Speaker Slots: Inclusion of company representatives as keynote speakers or panelists.
  
• Promotional Materials: Distribution of promotional materials and giveaways during the session.
  

Influencer and Celebrity Access

• Meet-and-Greet Sessions: Priority access to engage with event influencers and celebrities for meet-and-greet sessions.
  
• Collaborations: Opportunities for collaborations with influencers and celebrities to promote the sponsor’s brand and products.
  

Email Marketing Campaigns

• Feature in Campaigns: Inclusion in all email marketing campaigns sent to MCCV’s extensive mailing list.
  
• Dedicated Email Blasts: Dedicated email blasts promoting the sponsor’s brand, products, and special offers.
  

Social Media Promotion

• Dedicated Posts: Multiple dedicated posts on MCCV’s social media channels, highlighting the sponsor’s involvement and offerings.
  
• Sponsored Content: Creation and promotion of sponsored content, including videos, articles, and interactive posts.
  

On-Site Branding and Activities

Branded Areas and Activities

• Branded Zones: Creation of branded zones within the event space, such as gaming areas, lounges, or activity stations.
  
• Interactive Experiences: Opportunities to host branded interactive experiences, demonstrations, and activities.
  

Merchandise and Giveaways

• Branded Merchandise: Distribution of branded merchandise and giveaways to attendees.
  
• Exclusive Products: Opportunity to offer exclusive products or special promotions during the event.
  

Content Creation

and Media Production

Event Coverage

• Video Coverage: Professional video coverage of the sponsor’s activities and engagement at the event.
  
• Photo Coverage: High-quality photos of the sponsor’s booth, activities, and interactions.
  

Content Creation

• Highlight Videos: Creation of highlight videos featuring the sponsor’s involvement and key moments at the event.
  
• Social Media Content: Generation of engaging social media content, including live updates, stories, and posts.
  

Post-Event Benefits

Post-Event Report

• Detailed Report: Comprehensive post-event report, including metrics on attendee engagement, brand visibility, and ROI.
  
• Feedback and Insights: Collection of attendee feedback and insights to measure the impact of sponsorship and identify areas for improvement.
  

Future Collaboration Opportunities

• Long-Term Partnership: Priority consideration for future sponsorship and collaboration opportunities with MCCV.
  
• Brand Ambassador Program: Opportunities to become a brand ambassador for future MCCV events and initiatives.
  

Benefits Plan

Working Process

STEP 1

Objective

Initial contact

Reach out to through email and phone calls to introduce the event and discuss potential sponsorship opportunities.

Deliverable

A brief introduction of MCCV 2024 and an overview of available sponsorship packages.

STEP 2

Provide detailed information

Organize a meeting (virtual or in-person) to present the sponsorship proposal, including benefits, ROI, and target audience analysis.

Customized sponsorship proposal document tailored to the brand’s interests and goals.

STEP 3

Tailor the sponsorship package for specific needs of the brand.

Discuss and negotiate the terms of the sponsorship package, including customization options, benefits, and additional requests.

Finalized sponsorship package agreement.

STEP 4

Formalize the sponsorship agreement.

Draft and review the sponsorship contract, ensuring all terms and conditions are clearly outlined and agreed upon.

Signed sponsorship contract.

STEP 5

Align on goals, timelines, and deliverables.

Organize a kick-off meeting with the sponsor’s team and MCCV 2024 organizers to discuss the sponsorship plan, including branding, booth setup, promotional activities, and engagement strategies.

Detailed action plan and timeline.

STEP 7

Plan and coordinate sponsored activities and engagements.

Develop a detailed schedule for sponsored panels, workshops, booth activities, and any other engagement opportunities.

Confirmed schedule of sponsored activities.

STEP 8

Prepare for the event and ensure everything is in place.

Coordinate with the sponsor’s team for booth setup, branding placement, and any special requirements.

Fully set up and branded event space.

STEP 9

Ensure smooth execution of sponsorship activities.

Provide on-site support to the sponsor’s team, monitor engagement activities, and address any issues promptly.

Successful execution of all sponsorship activities.

STEP 10

Evaluate the success of the sponsorship and gather feedback.

Post-event meeting to review the outcomes, gather feedback from the sponsor, and discuss any areas for improvement.

Post-event report and feedback summary.

STEP 11

Explore opportunities for future partnerships.

Discuss potential future collaborations and long-term partnership opportunities based on the success of the current sponsorship.

Proposal for future sponsorships and partnerships.

IMC PLAN

IMC PLAN